RZ Advogados invests in strategic changes to keep growing
The firm’s new movements aim at aligning strategy to its business culture, increasing its corporate structure, and promoting brand renewal as it starts a new chapter in its story
RZ Advogados is now RGSH Advogados. The reformulation of the brand, with new letters making up its name, reflects the firm’s new cycle of growth. Besides the “R”, from Christian Ramos, the brand is now composed of the letters “G”, from Bruno Gutierres; “S”, from Eduardo Salgado; and “H”, from Mauricio Higashino.
On the verge of completing two decades since the office’s foundation, the partners took a recent corporate movement as an opportunity to accelerate the ongoing transformations in the firm.
“Our profile has always been innovative and guided by a more horizontal structure. Since we started, we have always looked for partners rather than employees, and the culture of collaboration is a daily practice for us. Now, we decided it was time to put a continuity plan in motion, expanding our partner base and implementing a system that allows the rise of other team members. All of that will contribute to a solid, consistent growth that will reflect on the excellence of service provision, which has always set us apart in the market”, says Christian Ramos.
From a practical point of view, the changes involve the incorporation of four new partners, who have developed their careers in the firm and, therefore, know the clients and the firm’s operating model very well. “This is a huge competitive advantage, especially in a volatile and changing environment as the one we have experienced in recent years. And the studies that culminated in our new brand took into account exactly that concept of continuity and growth that we want for the office,” adds Christian.
Over these past 20 years, RGSH has become notable for its solid performance in structuring, planning, and negotiating financial and corporate transactions, intelligence, and solutions to highly complex tax issues, as well as in credit recovery, restructuring, and insolvency processes, including judicial and extrajudicial reorganization and bankruptcy. In addition, the firm is always seeking strategic solutions – even outside the legal universe, to provide the best results to clients from the most different economic sectors.
“After two decades in the firm, our partner Fábio P. Zuanon (“Z”), who for the past few years had been dedicating himself to different projects, including NPL Brasil, decided to take a new path in his career. We are grateful for him and wish him luck and success in his new endeavours”, says Christian.
About RGSH Advogados
RGSH Advogados is one of the main references in the structuring, planning, and negotiation of financial and corporate transactions, intelligence, and solutions to highly complex tax issues, as well as in credit recovery, restructuring, and insolvency proceedings, including judicial and extrajudicial reorganization and bankruptcy. Chosen by major clients from the most diverse sectors, RGSH maintains cooperation with world-renowned law firms, in addition to having a solid network of affiliate counsels and technological solutions that ensure consistent performance throughout the Brazilian territory.
